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Browse editorial stories, local insights, and brand narratives before you book your next program.
Aug 26, 2026 · GUIDE
The Rise of Korean Mint: Why Korea's MZ Generation Is Falling for Jade Rings
How did a ring once tucked away in our grandmothers' jewelry boxes become one of Korea's trendiest accessories? Thick, deep-green jade rings. Until recently, jade rings in Korea were strongly associated with older generations - something your mother or grandmother might wear, or a piece you might have seen among traditional wedding jewelry or tucked away in an old jewelry box. But recently, especially among Korea's MZ generation (a Korean term broadly referring to Millennials and Gen Z), attitudes toward jade have begun to change. More people in their 20s and 30s are visiting jade shops in Jongno, while social media is filling up with photos and reviews of jade rings stacked across several fingers. Some wear a jade ring between thin silver bands, while others layer two or three jade rings in different colors and widths. The mint and pastel shades that drew attention in Spring 2026 fashion also pair naturally with jade's own fresh, natural tones. But it would be a little too simple to explain Korea's current jade-ring trend through 'Mint Core' alone. There is the fun of reinterpreting an old material through the tastes of the MZ generation, relatively accessible prices, the one-of-a-kind colors and patterns of natural stone, and even K-pop stars turning jade into a fashion item. So how did jade, once considered 'old-fashioned,' become a trend that Korea's MZ generation is embracing so enthusiastically? Let's look at why jade rings are back in style, where to shop for jade rings and accessories in Seoul, and a few tips that will help you choose the right piece.by. KOMMA TRIP
Aug 21, 2026 · GUIDE
How Koreans Spend the Hottest Days of Summer
This summer has been especially hot. So how have Koreans been getting through the heat? On some of the hottest days of the year, Koreans eat a whole chicken served piping hot. They also cool down with noodles in an icy broth, or sit on a pyeongsang beside a mountain stream, eating watermelon with their feet dipped in the cold water. Some head to the quiet countryside, dressing up in floral pants and straw hats to embrace a nostalgic “rural vibe.” Others skip the long journey altogether and spend a cool, quiet day inside a hotel. In other words, summer in Korea is about much more than finding an air-conditioned room or escaping to a resort. Here are some of the unique ways Koreans get through the hottest season of the year.by. KOMMA TRIP
Aug 13, 2026 · GUIDE